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Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term...
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McDonald’s Hackathon 2014
It’s official… at McDonald’s Europe we are organising our first hackathon! And it’s taking place in London at the Rainmaking Loft, November 21-23 2014. McDonald’s is already a market leader...
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#McDHack14: All hack’d out
McDonald’s ran it’s first Hackathon in Europe last week. Check out some of the live Tweets below, the photos in our next post here, and the winners on Challenge Post: #McDHack14 Tweets McDonald’s...
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